Winter is well and truly upon us!!!
Shorter, colder, days means comfort food for warming our souls; it’s all too easy to forget about how our habits during winter can affect our pets health?
I think it is always important to start thinking about what your valued customers are going to be experiencing before they actually do!
By thinking this way, you can prepare your staff to take advantage of some great business opportunities…..So understanding their upcoming issues will help your business to continue moving forward.
Winter can be one of those challenging times where our own routines can be disrupted…….as a consequence of this, the routines of your clients pets also get disrupted.
Being able to forecast these issues to your customers can mentally get them prepared, but also gives you some real credibility as a business.
If nothing else, it shows you care enough to think forward about them……and this all adds to the customers experience.
So with these two thoughts now in your head…..how are your customers treating their furry family members?
Are they keeping the exercise up to them as they would do in summer?
Are they sticking to their normal eating habits, timings, and food types???
Here are a couple of tips to help:
Don’t radically change the exercise type.
Keep the exercise up.
Reduce the amount of food if you are not exercising as much.
Pet Treats designed specifically for pets are fine but remember not to over treat with your own comfort food….
Keep the water up to your pets….
Weigh your pet before winter and then midway through to ensure you keep a check on their weight….
I know these sound simple, but sometimes the simple things are the best……and they are also the ones we are so easily able to forget.
Further to this, the simple things are quite possibly the best way to identify real sales opportunities in your customers.
Identify their problems….before they do…..THEN provide the solution to that very problem!
Remember, it’s not just weight which we need to care about when we think about pets’ health…..it’s also their individual well-being to care about.
It’s really important to be consistent in their lives, and to be persistent, and to show them we care; even if it takes a bit of effort.
They will respond in kind…… Have a great winter.
From all the team @ Active Pet Products