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Easter Trading Tips. Gourmet Pet Treats Can Help!

March 10, 2017

Well...... It's now Autumn and that means one thing.......

 

EASTER IS ON IT"S WAY.

 

 

 

 

Of course, at Active Pet Products, we have an exciting Easter Catalogue of innovative Gourmet Dog Treats for you to peruse, however I thought we should take a look at some ways to maximise your retail opportunities over the Easter Period!

 

This is because "Across the four-day Easter break, IBISWorld predicts Australians will spend more than $3 billion," according to research from business information analysts at market research company IBISWorld.

 

That is a significant number....... and one that's worth the Pet Industry Retailers trying to cash in on!!!

 

Now..... I know what you are thinking!  So many of your products are everyday products that pet owners need.........  

 

And that's true, but with the Huds and Toke Gourmet Pet Treats Easter products which Active Pet Products Distribute, we can show you how to change that way of thinking and get into some awesome retail action over the Easter holiday period!

 

1.  RUN AN EASTER PROMOTION-

 

This doesn't just pertain to using Easter Pet Treats, it could be used on any products.  However, using the Easter Pet Treats and Dog Treats will give an easy segway, or give simple context, of what you are doing.

 

Consider:

  • Price specials

  • Bundle Specials

  • Unique product offerings specific to Easter - Like Easter Eggs, or Gourmet Easter Pet Treats

  • Voucher offers

  • Raffle Prizes etc... etc... etc...

2.  SHOW OFF YOUR EASTER SPIRIT AND TAP INTO YOUR CUSTOMERS EMOTIONS

  • Easter is a time of high emotion as it celebrates Jesus Christ’s resurrection from the dead, and  as such, is considered Christianity’s most important holiday.

  • Because of this, people are thinking about lots of good things over this period.

    • Such as Family

    • Spending time with loved ones etc...

  • If you make an effort with understanding your customers feelings, you can direct your promotions and marketing at targeting these emotions.

  • It is proven that potential customers resonate with businesses which "get into" the Easter Spirit because it shows your connection with your customers.

  • So by making an effort with:

    • Decorations

    • Posters

    • Easter Specific products such as Easter Dog Treats

You are more likely to realise sales opportunities over this period.

 

 

3.  ORGANISE AN EASTER EVENT

This follows on a bit from the last point........  Making an effort to put on some sort of in-store, or out-of-store for that matter, event will resonate really well with your customers.

 

It shows you care and portrays that you are also thoroughly enjoying the Easter Break as well.

  • One event which comes to mind is "An Easter Egg Hunt"!

    • But in this case, you could organise a "DOGGY EASTER EGG HUNT".

    • Use some Huds and Toke Easter Dog Cookies for such an event?

4. DON'T FORGET THE POST EASTER HOLIDAY BLUES

This is a little Know fact, however, a survey in the UK shows that people who go back to work after Easter, but before the school holidays are over, will spend up to 25% more than the preceding two weeks leading up to the Easter Holiday weekend!

 

Understanding this, it just might be worth spending a few minutes thinking about how one might be able to capitalise on this?

 

5.  GET ALL YOUR SALES CHANNELS FOCUSING ON EASTER

This is probably the most important part of it all.

Make sure all of your promotions, both in-store and via media is talking about Easter before and after the Easter event.

 

Remember, this also applies to your social media channels and on-line portals.

 

Why????  Well two main reasons

  1.  It's important to have a consistent message for all the reasons above.

  2. Events can happen which can keep people away from your store which you have no control over but that doesn't mean people won't shop.

  • Events such as Rain.........

    • But they will still buy online or over Social Media

    • Street Parades or festival etc....

Anyway, I hope this has given you some food for thought?

 

Just 5 simple ways to help you get more out of the Easter Selling Period.

 

 

Feel free to contact us should you have any questions or if you would like a catalogue or want to place an order.

 

Take care from all the team @ Active Pet Products.

 

www.activepetproducts.com.au

e: sales@activepetproducts.com.au

p: 07 54792517

 

 

 

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Active Pet Products

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www.activepetproducts.com.au

p: 07 54792517

f: 07 5479 3829

sales@activepetproducts.com.au

PO Box 667, Cotton Tree, Qld, 4558

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