NO MELT REALLY MEANS NO MELT. It can be difficult to understand new innovations sometimes. It can be even harder to adopt them.
However, if you try, sometime you will find how much better this new innovation really is for your busienss and your customers!!!
Understanding the Physiology of a dogs mouth is an important part of designing Dog Treats. Once you see if from this angle you get a better appreciation for some of their features like Density and Hardness.